Creating a Coordinated Promotional Campaign

 The most effective promotional campaigns are those that are coordinated from the very beginning. You can use a suite of coordinated promotional items to help create a promotional campaign that will build your business in the direction you want it to grow.

In Time and Space Media Planning ahead and designing a coordinated promotional campaign is important. if you want your advertising and marketing to be as effective as it can be. When you plan ahead, you can more easily target your market, choose items and strategies that are appropriate for that market and know that your advertising budget is being spent where it will do the most good. In order to make the most of your budget and help you choose the best products for your needs, you should sit down with your project staff and work through the following questions:

- Exactly what is our marketing goal?
It's difficult to choose effective promotional products if your marketing goals are vague. "Increase sales" is a vague marketing goal. The more precise your goal is the more easily you can create a marketing campaign that will address that goal. Increase sales of what product to whom by when and by how much is a far more workable goal than the vague "sell more stuff".



- Who is our target?
Whether it's the people to whom you want to sell or the group whose support you must enlist, knowing your target is the single most vital part of creating a coordinated promotional gifts campaign. The target is the "to whom" part of the statement above. If you're selling a product, you have to know who will be buying it. Your goal may be engage a new market - your traditional market is young men, but you want to increase your sales to young women as well, for instance. Once you know your target, you can start designing a campaign to reach them.

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