Promotional Campaigns: 7 Successful Steps For Preparing Your Sales Team

 Preparing your sales staff and support team in the planning stages of your proposed promotional campaign will get everyone on board with what they are responsible for, in order to make your event a success. At time and space media a clear and concise plan of action will keep down confusion and ensure that everyone understands your mission.

Here are 7 steps to effectively plan and execute a successful promotion:

1. Name/Theme of Your Promotional Campaign (you can additionally use slogans or logos if you prefer).

2. Focus on specific products or services according to your client's needs.

3. Support materials/collateral needed to present your products or services successfully (posters, fliers, banners, signs, displays, etc.).

4. Get customer communication distributed about the event (Letters, direct mail, e-blast, e-newsletters, fliers, catalogues, etc.).

5. Have a "push list" of products or services available for all sales associates.

6. Create a clientele file for every customer attending your event. Not every client is going to buy from you, therefore ask non-purchasing customers if they would like to sign up to be notified of future sales or promotions.

7. Follow-up immediately after your event is over, with thank you notes and/or a courtesy telephone call to all of your customers. This may be time consuming, but going this extra mile to thank your patrons will definitely pay off in the long run.


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